Alex Roberts
One of the greatest challenges in franchise sales is to know – upfront — who is and who isn’t the right candidate for your franchise. Of all the thousands of leads that contact your company every year to invest in a franchise, who among them has what it takes to do what needs to be done to succeed as one of your franchisees? Who can execute the business model? That’s the mystery of successful franchise sales. Here’s a story about a franchisor that has discovered how to solve the mystery! Read the rest of this entry »