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Liam Crowe and Buddy

Liam Crowe, and his wife, Natalie, moved from New Zealand to the United States in 2000 to launch an Australian-based dog training franchise and unintentionally proved the hypothesis that culture matters.

The couple admits struggling for the first two years, selling only 10 units. But after networking with other franchisors and experts, they “turned the model on its head,” says Liam, and sold 60 to 70 franchises a year for several years! Read the rest of this entry »

We are pleased to announce the launch of Franchise Central®!

Franchise Central, the new business and social networking site for franchising, invites you to visit, create your own profile, and start networking with people who are interested in franchising . . . whether you’re a prospective franchise buyer, you’re looking for qualified franchise prospects, you’re seeking talent to hire, or you need recommendations about suppliers in franchising . . . Franchise Central is the place to meet and collaborate online!

Social Network for Franchise Community

Franchise Central functions just like your favorite sites, except Franchise Central is specifically for people interested in franchising. Visitors to the site can create a free profile, and then start communicating with other franchise-minded people through instant messaging, chat and Groups.

Home to Navigator, ConnectMe

Franchise Central is also the new home for Franchise Navigator® and ConnectMe®, the only real match in franchising. We are able to create this match by matching candidates to our clients’ three criteria:  their Franchise Navigator High Performer Profile®, geographic preference, and liquid capital requirements.  These are bona fide leads, not just names; ConnectMe is the only true, objective match in franchise recruitment.  Further, once candidates have gone through ConnectMe, they can also connect with other people with the same profile as theirs, as well as people who are looking at the same franchise and business opportunities.

Check it out now, and join the newest business and social networking opportunity in franchising!

Alex Roberts

One of the greatest challenges in franchise sales is to know – upfront — who is and who isn’t the right candidate for your franchise. Of all the thousands of leads that contact your company every year to invest in a franchise, who among them has what it takes to do what needs to be done to succeed as one of your franchisees? Who can execute the business model? That’s the mystery of successful franchise sales. Here’s a story about a franchisor that has discovered how to solve the mystery! Read the rest of this entry »